In preparation for Fall Car Care Month in October 2009, the Car Care Council has put together some recommended guidelines on how to host your own vehicle check-up event.

•  Visit www.carcareindustry.com, the industry’s Car Care Month Tool Kit, for ideas on getting involved and promoting Fall Car Care Month 2009 in your shop.

•  Fall is a good time to remind your customers about the importance of regular vehicle maintenance due to the upcoming fall/winter driving season. Visit our press release section to find seasonal tips and advice.

•  Market your event. By now, you have probably already determined when/where you will be having your event, so now is a good time to start promoting it! Display signage in your shop, or place an ad in your local paper. Good exposure and word of mouth can go a long way in securing new customers, as well as generating interest from your current ones.

•  Utilize the Car Care Council. We can provide your shop with inspection forms and a free Event Listing on our Web site, as well as assist you in purchasing educational items to distribute to your customers: Car Care Guides, Point-of-Sale Kit and/or “Be Car Care Aware” brochures.