BETHESDA, MD – Oct. 6, 2009 – The Car Care Council has earned a top award from North American Precis Syndicate, Inc. (NAPS) for its consumer radio feature entitled “Keeping Your Car Can Save You Money.” 

“During tough economic times, keeping your car rather than buying a new one is the way to go,” said Rich White, executive director, Car Care Council. “Those who keep their cars, treat them as valuable investments and commit to regular vehicle maintenance, end up saving a lot of money in the long run. The media has been very receptive to this type of timely economic message from the Car Care Council and knows it is a winning story with their audiences.”

“Keeping Your Car Can Save You Money” was honored for superior achievement in media relations with the prestigious Certificate of Excellence. The popular radio story generated an extraordinarily high volume of 665 placements by America’s radio broadcasters. In fact, the story ranks in the top 1 percent of all radio features distributed to the media by NAPS. By comparison, radio features typically generate, on average, 300 to 400 placements, with 400 rarely being reached.