Women on Board, November/December 2009
Deadline Approaching - Register Today for the 2010 Women's Board Winter Meeting!
Lisa Kranc Named Car Care Council Women’s Board “Aftermarket Woman of the Year”
Car Care Council Women's Board Announces 2009 Automotive Communications Award (ACA) Recipients
Car Care Council Women’s Board Posts 2009 Automotive Communications Award Winners’ Video to Web site
Car Care Council Women’s Board (WB) Awards 2009 Scholarship Winner
Car Care Council Women's Board Members Receive AAP
Women’s Board Mission Statement
President’s Message
A Note From WB President Katie Noga
As another year comes to an end, it’s a great time to reflect on WB activities. We began the year with another successful meeting. Not only did our members take valuable information away from the meeting, but they also provided us with many new suggestions for future program topics.
The WB continues to strive to provide members with developmental presentations that can be applied to daily activities. Along with outstanding keynote speakers, WB programs feature roundtable discussions, targeting many key issues that our companies face today.
The next WB meeting will be held in Las Vegas, Nev., Jan.20-21, 2010. Thanks to the generosity of the Mobile Air Conditioning Society (MACS), the WB was able to obtain great room rates at The Rio Hotel & Casino where the MACS Convention will be held. Here are just a few topics to be presented during the upcoming meeting:
- Leadership skills and negotiating tactics
- Roundtable discussion on hybrid technology
- Aftermarket trends
- Updates on "Be Car Care Aware Programs" for U.S. and Canada
You won’t want to miss this dynamic program so be sure to make your reservations and send in your registration form today.
During AAPEX 2009 in Las Vegas, Nev. the WB was pleased to host its12th annual reception. The record-breaking crowd was on-hand as Lisa Kranc, senior vice president of marketing, AutoZone, Inc., was named 2009 Aftermarket Woman of the Year.
The 2009 WB Scholarship Winner, Jessica Randby of Duluth, Minn. was also on-hand to receive her $2,500 check. This year a $1,000 high school scholarship was also awarded to each of the following: Jennifer Fleming of Longmont, Colo.; Chanel Abinader of Jamaica, N.Y.; and Alyssa Schweda of Phoenix, Ariz.
Details on all the winners of 2009 Automotive Communications Awards can be found in the article in this newsletter. This year, we received another record-breaking number of entries. “Best-in-Show” awards, sponsored by the Automotive Communication Council (ACC), were presented to NASCAR and KYB for their outstanding programs. Thanks, once again, to the ACC members who served as judges for this year’s program.
Thank you all for your continued support of the Car Care Council Women’s Board. The generosity of our sponsors and members provides the funding to support the many WB activities that focus on informing female audiences about proper vehicle maintenance and safety, while encouraging young people to investigate automotive career choices.
May you have a wonderful holiday season and a happy, healthy 2010.
Katie Noga
President, Car Care Council Women’s Board
Deadline Approaching - Register Today for the 2010 Women's Board Winter Meeting!
The early-bird deadline to register for the WB 2010 Winter Meeting, being held Jan. 20-21, 2010, is Friday, Dec. 11. This meeting will be held in conjunction with the Mobile Air Conditioning Society (MACS) Convention at the Rio Hotel & Casino in Las Vegas, Nev. Click here to register.
Join the Women's Board for a day and a half of strategic planning geared toward encouraging women to enter the industry and consumer education. Registration includes a group dinner on Wednesday, Jan. 20, and breakfast, lunch and a reception on Thursday, Jan. 21. A complete program agenda will be available soon but here are some of the topics to be presented:
- Leadership skills and negotiation tactics
- Hybrid technology panel
- Future of the aftermarket industry
- Updates on the "Be Car Care Aware" U.S. and Canadian campaigns
- Speed networking
Reserve your spot for this dynamic meeting today! To register, click here. For more information or to become a member of the Car Care Council Women's Board, visit http://women.carcare.org.
Lisa Kranc Named Car Care Council Women’s Board “Aftermarket Woman of the Year”
The Car Care Council Women’s Board is pleased to announce Lisa Kranc, senior vice president, marketing, AutoZone, Inc., has been chosen as the sixth annual “Aftermarket Woman of the Year.” The announcement was made at the 2009 Women’s Board reception, Tuesday, Nov. 3, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.
“We are all very proud of Lisa and applaud her many years of dedicated service to the automotive aftermarket,” said Katie Noga, Women’s Board president. “We are honored to have her represent all women within the industry.”
Kranc was chosen by the Women’s Board membership and special programs committee, based on her longevity in the aftermarket, her career accomplishments, her leadership capabilities and dedication to the automotive aftermarket industry.
Kranc has held her current position since 2001. She is one of AutoZone’s nine-member executive committee team, lead by the CEO/president, and oversees business and marketing strategy development and implementation. She is also involved with the development of all advertising and media plans, as well as leads consumer research efforts. Beginning her marketing career in 1977, Kranc has held positions such as manager at the Clorox Company, senior marketing director for Cadbury Schweppes and vice president, marketing for both Giant Eagle, Inc. and Hannaford Brothers.
She is a member of the AAIA and Car Care Council Executive Committees, is a board member of the Brandeis University Alumni Association, serves as board member and marketing committee chairman of the Greater Memphis Arts Council and is involved in Leadership Maine Alumna – Zeta Class.
Kranc holds a bachelor’s degree from Brandeis University with a major in American Studies, and an MBA from Columbia University in marketing. Born in Brooklyn, N.Y., Kranc grew up in Plainfield, Conn., and has 10 nieces and nephews in N.Y. and Israel. She enjoys traveling, golf, reading and theatre.
Car Care Council Women's Board Announces 2009 Automotive Communications Award (ACA) Recipients
The Car Care Council Women’s Board (WB) is pleased to announce the winners of the 2009 Automotive Communications Awards (ACA). The recipients were honored during the Women’s Board reception, which took place Tuesday, Nov. 3, at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX).
The Automotive Communications Awards are sponsored by the Women’s Board. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Business-to-Consumer Awards
* Television Commercial
Aftermarket Auto Parts Alliance, Inc.
“Deceased”
* Radio Commercial
Tenneco, Inc.
Monroe Shocks “Just the Way It Is”
* Print/Electronic Ad
Purolator Filters c/o Robert Bosch, LLC
“Commitment Issues”
* Educational Article
Monroe Shocks & Struts
Monroe Shocks NAPS Article
* Video News Release
AutoNetTV
“Differential Service”
* Brochures, Booklets and Handouts
Affinia
Raybestos Police Brakes Brochure
* Special Promotions & Promotional Events
NAPA Brakes
NAPA Brakes May Promotion
* Car Care Clinics
Monroe Shocks & Struts
Monroe Shocks - Tenneco Technology Tour
* Posters, Calendars & Other Collateral Materials
Robert Bosch, LLC
“Performance Art”
* Public Relations Efforts
NASCAR Automotive Group
“Pennies for Wessa”
* Web site
NASCAR Automotive Group
Ultimate NASCAR Performance Makeover Sweepstakes
* Other – Educational Video
Tenneco Automotive
Monroe Shocks “Wedding” Consumer Safety Video
Business-to-Business Awards
* Print Ad to Distribution/Retail Audience
DENSO Sales of California, Inc.
DENSO First Time Fit “Lifestyle” Ad Campaign
* Print Ad to Technician/Repair Audience
Tenneco, Inc.
Monroe Brakes 2009 Trade Ad Campaign
* Print Ad – Best Use of Graphic
SMP Intermotor™ Brand
“Now Available in America”
* Print Ad – Best Use of Copy
Federal-Mogul Corporation
Fel-Pro Ancillary Gaskets Ad
* Corporate Image Campaign
NAPA Brakes
NAPA Brakes Ultra Premium Campaign
* Co-op/Partnering Campaign
Affinia
2009 Raybestos Safety Center
* Training Materials
Federal-Mogul Corporation
Carter Diagnostic Video
* Magazine Article - Technical
Activant Solutions Inc.
Activant Report
* Magazine Article – General Market/Special Interest
MACS Worldwide
ACtion Magazine Spanish Issue
* Newsletter to Customer or External Audience
Federal-Mogul Corporation
Fel-Pro Engine of the Month
* Logo Design/Usage
Federal-Mogul Corporation
Drive Smart Logo
* Web Site
KYB America LLC
KYB Web Site
* Merchandising
NAPA Brakes
NAPA Brakes Adaptive One Canadian Direct Mail
* Special Promotion
Affinia
Raybestos Chassis Master Technician Promotion
* Best PR Effort
Tenneco, Inc.
Tenneco Brands HTML Campaign
* Packaging
Affinia
Raybestos Police Pads Packaging
* Best Application of “Be Car Care Aware” Campaign/Logo
Lauren Fix, The Car Coach
Fox News Interview with Neil Cavuto
Best-in-Show Awards, sponsored by ACC
* Best-in-Show, Business-to-Consumer, Public Relations Efforts
NASCAR Automotive Group
“Pennies for Wessa”
* Best-in-Show, Business-to-Business, Web Site
KYB America LLC
KYB Web Site
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2009 sponsors include: Tenneco, SKF, Mitchell 1, Four Seasons, Automotive Communication Council, Maximum Marketing Services and Mobile Air Conditioning Society (MACS) Worldwide.
Car Care Council Women’s Board Posts 2009 Automotive Communications Award Winners’ Video to Web site
The Car Care Council Women’s Board (WB) has posted the 2009 Automotive Communications Awards (ACA) winners’ video to its Web site at http://women.carcare.org. The ACA video can also be accessed by clicking on the direct link: www.carcare.org/aca_awards. The video was originally shown during the Women’s Board reception, which took place on Tuesday, Nov. 3, at the Sands Expo Center during AAPEX.
“Since not everyone can attend the Women’s Board annual reception during AAPEX, posting the ACA video to our Web site allows us to share it with the entire aftermarket industry,” said Katie Noga, president, Women’s Board. “We had so many outstanding entries this year – it was hard for the judges to choose just one winner per category. I’d like to congratulate everyone on their accomplishments over the past year.”
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud those companies and agencies that provide automotive information to consumers and the trade professionals who interact with them on a daily basis. Whether it is through outstanding advertising, marketing, merchandising or effective public relations, these two organizations recognize the industry’s outstanding efforts through the ACA competition.
Car Care Council Women’s Board (WB) Awards 2009 Scholarship Winner
During its reception at the Sands Expo Center on Tuesday, Nov. 3, the Car Care Council Women’s Board (WB) presented Jessica Randby of Duluth, Minn., with a $2,500 post-secondary scholarship, as part of the WB scholarship program, now in its seventh year.
Randby attends Lake Superior College, where she is in the automotive service technology program. She lists her career goals as achieving certification from the National Institute of Automotive Service Excellence (ASE) and going on to open her own repair and body shop. In the future, she would like to hold car care seminars for women so that “more women can learn how important it is to maintain their vehicles and gain basic knowledge of how their vehicles operate.”
Randby is an actively involved student and serves as president of her school’s Auto Service Club. Through the club, she volunteers in community events such as Lights on for Safety and World of Wheels. In high school, Randby was an officer in the Skills USA club and participated in state competitions. In her spare time, she enjoys being outdoors, as well as working on other machinery.
“To receive such a renowned scholarship feels amazing. I feel that most men see women in the automotive field as a nuisance but I want to prove that we can really excel in this field. Being a woman in this industry may be tough but I want to stick with it and the Women’s Board scholarship is allowing me to do so,” said Randby.
“The Women’s Board Scholarship Committee received applications from talented and deserving young women from all across the country, so I am thrilled to congratulate Jessica on her accomplishments and dedication to pursuing a career in the automotive industry,” said Katie Noga, WB president.
The comprehensive Women’s Board scholarship program awards scholarships not only to post-secondary students, but also to female high school students who plan on entering the automotive field upon graduation. This year, a $1,000 high school scholarship was awarded to Jennifer Fleming of Longmont, Colo.; Chanel Abinader of Jamaica, N.Y.; and Alyssa Schweda of Phoenix, Ariz.won the $1,000 technician scholarships.
Car Care Council Women's Board Members Receive AAP
The Car Care Council Women's Board (WB) would like to congratulate members Amy Antenora, Babcox Publications and Susan Ulrey, Tenneco, Inc. for receiving their Automotive Aftermarket Professional (AAP) certifications.
The professional certifications, earned through years of study, participation in industry events and a variety of leadership activities, were conferred by Brian Cruickshank, AAP, director of the University of the Aftermarket, and Robert Gracey, MAAP, president of the University of the Aftermarket Alumni Association.
"Presenting these certificates is one of the best parts of my job," Cruickshank said. "This year's graduates include not only some of the biggest names in the aftermarket, but also several next-generation leaders who are committed to the continued growth of our industry."
The University of the Aftermarket offers the AAP and MAAP certification programs to recognize long-term commitment to the aftermarket and professional development through programs and courses offered by the university and its industry association partners. Developed in partnership by AAIA, the Automotive Warehouse Distributors Association, MEMA and Northwood University, these programs highlight both the educational and professional achievements of each recipient and, by extension, demonstrate the resulting competitive advantage for their employers and the aftermarket industry.
For more information on the university's professional certification programs, visit www.universityoftheaftermarket.com or call 800-551-2882.
Women’s Board Mission Statement
The Women's Board is comprised of professional men and women who are dedicated to getting information to female audiences concerning educating women about car care and encouraging young people to investigate "automotive" as their career choice. Members are dedicated to informing female audiences about proper vehicle maintenance and safety, and encouraging young people to investigate the variety automotive career opportunities available to them.
